Case Study: Sandown Group achieves higher conversions and better customer experience with Barbuck call tracking

Sandown Group - Customer Case Study

Sandown Group, a leading Mercedes‑Benz retailer across six locations, needed a reliable way to track and optimise phone leads, reduce missed calls and tie marketing channels to actual sales. Dealer Principal Keith Jackman, who also leads marketing and CRM for the group, selected Barbuck to deliver a call‑tracking and instant communication solution that would give the team comprehensive, trustable data and real‑time insight into call activity.

Barbuck implemented a call‑tracking platform with weekly reports, real‑time call listening and detailed analytics that the marketing and contact teams use daily. The solution helped the Sandown Group identify and quickly return missed calls, improve staff efficiency, and confidently allocate marketing spend to boost conversions and customer experience — outcomes Keith cites as driving better decisions and a strong ongoing partnership with Barbuck.

Sandown Group

Keith Jackman

Dealer Principal, Head of Marketing & CRM