Case Study: Richmond Motor Group achieves higher conversion rates and captures missed sales with Barbuck's Calltracks

Richmond Motor Group - Customer Case Study

Richmond Motor Group, a family-run dealer with four franchise sites in the South East representing Hyundai, Citroën and DS, needed more detailed call data to improve decision-making and sales processes. Barbuck supplied the Calltracks call-tracking platform, including granular analytics and Rapid Response alerts, to give the team faster, more actionable insight into customer enquiries.

Barbuck’s Calltracks rollout provided team-wide access, auto-tagging and instant alerts—one early alert directly led to a sale Richmond would have otherwise missed. As a result, call volumes are up, conversion rates have risen, fumbled calls are identified and recycled, and the system now serves as a valuable CX and training tool that delivers clearer customer behaviour insight.

Richmond Motor Group