Case Study: Renault Retail Group achieves full call visibility and record lead growth with Barbuck

Renault Retail Group - Customer Case Study

Renault Retail Group, which operates 43 dealerships across Renault, Nissan and Dacia, faced limited visibility into where customer calls and leads were coming from and was only using a small fraction of its call-tracking capabilities. Centralised marketing control and an incompatible IT infrastructure meant an out-of-the-box solution wouldn’t work, so Renault engaged Barbuck to provide a flexible call tracking solution and instant communication capability.

Barbuck restructured campaigns and integrated its call tracking system around Renault’s internal systems within 48 hours, adding channel-level tracking, call listening and complete reporting. As a result Renault Retail Group gained full visibility of the consumer journey, moved from opinion-based to data-driven decisions, reallocated budgets at the keyword level, achieved its highest-ever lead volume and increased sales opportunities and customer-service follow-up—all driven by Barbuck’s call-tracking data.

Renault Retail Group