Barbuck
5 Case Studies
Case Study: L&C Mortgages achieves real-time online-to-offline call tracking and stronger attribution with Barbuck
A Barbuck Case Study
L&C Mortgages - Customer Case Study
L&C Mortgages, the UK’s leading fee-free mortgage broker, needed reliable online-to-offline attribution to support personalised customer journeys, ongoing CRO and tight ROI management. To capture and centralise call data for analytics-driven marketing decisions, L&C Mortgages partnered with Barbuck, using Barbuck’s Calltracks call-tracking solution to bring offline call activity into their analytics platform.
Barbuck implemented the Calltracks integration to feed robust, real-time call data into L&C Mortgages’ analytics dashboard, delivering full online-to-offline visibility and clearer attribution for marketing spend. L&C reports that the Calltracks team is responsive and reliable, and that the real-time data has become an integral part of their tracking strategy, improving ROI visibility and supporting continuous optimisation.
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