Case Study: Fresh Tracks Canada achieves 15% sales growth and improved call conversions with Barbuck

Fresh Tracks Canada - Customer Case Study

Fresh Tracks Canada, a specialist tour operator arranging holidays to Canada for customers in the US and Australia, struggled to understand how inbound calls were handled, what converted, and which keywords and channels were driving phone enquiries. Barbuck implemented call-tracking tools — using Calltracks call recording, Visitor Level call tracking and Sales Linking — to give the team end-to-end visibility of telephone handling and digital attribution.

Using Barbuck’s call-tracking setup, Fresh Tracks Canada discovered many callers hung up after 15 seconds when reaching voicemail, and that callers rarely left messages; recording and analysis enabled immediate process fixes. By linking calls to online behaviour and running A/B tests on higher-converting pages, the team improved site copy, adjusted bidding on identified high-value search terms, and increased sales by 15% in the first month, with clearer proof of impact on sales, revenue and profit.

Fresh Tracks Canada

John Parker

Owner