Case Study: Tada achieves 85% more structured complaint handling with Barantum

TADA structures 85% more complaints with Barantum

TADA, a B2B2C loyalty and rewards platform, faced challenges in managing customer communications due to using separate systems for different channels like WhatsApp, which lacked flexibility and made reporting difficult. Seeking to centralize its operations, the company turned to Barantum and its omnichannel CRM solution to streamline its complaint-handling process.

By implementing Barantum's integrated platform, TADA unified its communications across WhatsApp, email, live chat, and telephone into a single system. This solution made complaint management more structured and user-friendly for agents. The results were significant, with Barantum helping to make 85% of TADA's complaint handling more efficient and organized, while also providing detailed reporting and full transparency across all customer service operations.

TADA