Case Study: Sekolah Murid Merdeka achieves 80% team activity support with Barantum Omnichannel

Sekolah Murid Merdeka boosts team activities by 80% with Barantum

Sekolah Murid Merdeka (SMM), an innovative school network with over 50 branches across Indonesia, faced challenges with scattered lead data and inefficient communication across its many channels and divisions. This fragmentation, which included leads from WhatsApp, Instagram, and spreadsheets, slowed down their coordination and follow-up processes with prospective students. To address this, they turned to Barantum and implemented its Omnichannel solution.

By using Barantum, SMM centralized all communication and data into a single platform, integrating channels like WhatsApp and Instagram. This solution supported approximately 80% of the team's daily activities, making lead management, tracking, and performance reporting far more efficient. The implementation led to more transparent data, better inter-team coordination, and the ability to make data-driven decisions to improve the student experience.

Sekolah Murid Merdeka