Case Study: Parto.id achieves 80% automated customer communication with Barantum

Parto.id automates customer communication by 80% with Barantum

Parto.id (PT Affan Teknologi Indonesia), an official partner for digital procurement, faced significant operational challenges. Their team struggled to reach customers widely and efficiently, hampered by system limitations that prevented real-time customer data management and a lack of automated notification and promotional messaging. This led to manual, slow, and error-prone processes, prompting them to seek a solution from vendor Barantum.

By implementing Barantum's Omnichannel system, Parto.id automated up to 80% of its customer communication, including promotional blasting and API-driven order notifications. The solution provided a stable API, interactive WhatsApp templates, and a centralized dashboard, which drastically improved efficiency and accelerated customer response times. Barantum's reporting feature also enabled more precise monthly campaign follow-ups based on real-time interaction data.

Parto.id (PT Affan Teknologi Indonesia)