Case Study: Xero achieves improved registrations and lower bounce rates with Bapple's SaaS marketing website design

Xero boosts registrations 15% with Bapple

Xero required improved information architecture, user experience, and website design for its acquired SaaS platform, Waddle, to facilitate new business and customer registrations. Bapple was engaged to provide SaaS marketing website design services to address this challenge.

Bapple implemented a conversion-focused UX design approach, which included a new intuitive information architecture and an interactive pricing calculator. This solution successfully reduced the bounce rate by 20% and increased customer registrations by 15%.

Xero