Case Study: Soul Origin boosts online orders and reduces bounce rate with Bapple franchise website design

Soul Origin boosts online orders 20% with Bapple

Soul Origin, a 100-store food and coffee franchise, faced the challenge of creating a website that could replicate its successful in-store experience online. Their goals included making it easier for customers to find stores, boosting their catering business, and highlighting their menu's nutritional information. They enlisted the vendor Bapple to handle this comprehensive franchise website design and development project.

Bapple developed a custom WordPress website for Soul Origin, integrating the Foodstorm catering platform to create a new revenue stream. The solution featured a sophisticated geolocating store locator, a simplified user experience, and high-resolution photography to showcase the menu. The results were significant, including a 20% reduction in bounce rate, a 20% increase in online orders, and a 4-second improvement in load speed, delivering an industry-leading website for the franchise.

Soul Origin