Case Study: SkillSet achieves a faster, clearer education website with Bapple

SkillSet boosts session time 20% with Bapple

The customer, SkillSet, a well-established workforce educator, faced challenges with an outdated and slow website that poorly represented its culture and caused client loss due to confusing user journeys. They engaged the vendor, Bapple, for a comprehensive website redesign and branding refresh to address these issues and capture visitor details effectively.

Bapple implemented a solution involving extensive UX research, strategy, and the development of a new WordPress website with clear user journeys and a unified brand guide. This resulted in a 20% increase in session time, a 30% increase in organic Google traffic, and a 5-second improvement in load speed, ultimately helping SkillSet better showcase its vision and increase client enquiries.

SkillSet