Case Study: Pegasus boosts registrations and reduces bounce rate with Bapple's SaaS website design

Pegasus boosts registrations 15% with Bapple

The customer, Pegasus, a workforce management SaaS provider, approached the vendor Bapple to improve its digital presence. The challenge was to redesign the website's information architecture and user experience to better facilitate new business and customer registrations.

Bapple implemented a solution grounded in UX research, creating an intuitive information architecture and user flow that educated visitors and reduced clicks. This included clear benefits, pricing, explainer videos, and a key CTA to book a demo. As a result, Pegasus saw a 20% reduction in bounce rate and a 15% increase in registrations. Following the successful website launch, Pegasus was acquired for $160 million.

Pegasus