Case Study: Expatland achieves dramatic lead generation growth with Bapple UX and CRO

Expatland boosts leads by 300+ per month with Bapple

The customer, Expatland, faced a challenge with its website, which was generating only one lead per week. The site was not optimized for user experience and failed to target the correct user persona, focusing on service providers instead of expats seeking relocation information. The vendor, Bapple, was engaged to perform conversion rate optimization and UX design to address this.

Bapple implemented a solution grounded in thorough UX research, including analytics, user interviews, and competitor analysis. This led to the creation of new user journeys and personas. The result was a dramatic increase in lead generation, exceeding the target by achieving over 300 new leads per month. The work by Bapple successfully transformed the website into a high-performing asset for Expatland.

Expatland