Case Study: BlenderBottle Company achieves significant freight savings with Banyan Technology's Intelligent Pricing

BlenderBottle Company - Customer Case Study

BlenderBottle Company, a Lehi, Utah–based manufacturer of portable mixers and other consumer goods, faced a freight-rating challenge: with many direct carrier contracts it was overly cumbersome to log into each carrier site to retrieve rates and select shipments. To streamline rating and routing, BlenderBottle integrated its ERP with Banyan Technology’s Live Connections platform to aggregate carrier pricing and enable real‑time price shopping across its contracted discounts.

Banyan Technology then added its Intelligent Pricing™ capability to surface Live Lane Specials™ via API directly in BlenderBottle’s workflow, letting carriers offer instant incentives on top of negotiated rates as staff make routing decisions. Within a month of using Banyan Technology’s solution, BlenderBottle reports significant freight savings, more frequent discounted opportunities than expected, and an easier, faster rate-shopping process that exceeded expectations.

BlenderBottle Company

Clay Cooper

Global Transportation Manager