Case Study: zoom enhances video conferencing with Banuba Face AR SDK

zoom launches AR video conferencing in about 1 hour with Banuba

Zoom, a leading video conferencing platform with a 42.8% market share, faced challenges related to user privacy, confidence, and engagement, which created an opportunity for competitors. To enhance its user experience and maintain its competitive edge, Zoom integrated the Banuba Face AR SDK.

The solution implemented by Banuba provided Zoom with a suite of augmented reality features including video background replacement, beauty filters, animated avatars, and engaging face filters. This integration, which took about an hour, was a cost-effective alternative to in-house development and resulted in a more confident user base, improved privacy, and tools to help fight video conferencing fatigue, ultimately helping Zoom differentiate its product.

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