Case Study: Zoom enhances video conferencing privacy and engagement with Banuba Face AR SDK

Zoom enables real-time virtual backgrounds at 60 FPS with Banuba

The customer, Zoom, sought to enhance its video conferencing platform by integrating a virtual background feature to improve user privacy, professionalism, and engagement during calls. To achieve this, they utilized the Banuba Face AR SDK from vendor Banuba, a real-time augmented reality solution for face tracking and effects.

Banuba's solution provided a powerful, on-device segmentation neural network that ran at 60 FPS on mid-range hardware, enabling high-quality background replacement and blurring without a green screen. The implementation allowed Zoom to offer users eight different background types, from static images to 3D environments, significantly boosting call privacy and creative expression. This integration helped Zoom solidify its market position by meeting a documented user need for greater control over their on-camera appearance and surroundings.

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