Case Study: Snapchat boosts social engagement with Banuba Face AR SDK

Snapchat launched AR filters with Banuba and helped drive 3,000+ lenses

Snapchat aimed to enhance its social media platform with engaging, real-time augmented reality features to increase user interaction and growth. To achieve this, they turned to the technology developed by Banuba's predecessor, Looksery, acquiring the company and its face-tracking capabilities to power their signature filters, known as Snapchat Lenses.

By implementing Banuba's face tracking technology, Snapchat successfully launched over 3,000 AR camera filters. This solution was a massive success, significantly boosting user engagement and solidifying Snapchat's identity as a leader in social AR. The innovative filters drove virality and user retention, establishing a new standard for immersive experiences on social media platforms and contributing substantially to the app's popularity.

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