Case Study: Snapchat builds engaging AR camera experiences with Banuba Face Filter SDK

Snapchat drives 293 million daily active users with Banuba

Snapchat needed to incorporate advanced augmented reality (AR) features like face filters and lenses into its platform to boost user engagement and self-expression. However, Snapchat's own SDK, Snap Kit, was proprietary and could not be used to build these features independently into third-party apps. To overcome this challenge, Snapchat utilized the Banuba Face Filter SDK.

The Banuba Face Filter SDK provided a ready-to-use toolkit that enabled Snapchat to integrate sophisticated AR camera features, including 3D masks and lenses, directly into its app. This solution gave Snapchat the freedom to implement these engaging features without being restricted by its own proprietary tools. As a result, over 200 million Snapchat users now engage with augmented reality on the platform every day, significantly driving user interaction.

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