Case Study: Snapchat drives engagement with Banuba Face AR SDK

Snapchat boosts engagement with Banuba’s AR filters, reaching 332M daily users

The customer, Snapchat, initially acquired basic AR filter technology but sought to evolve its capabilities to drive greater user engagement and create new monetization opportunities through custom, interactive lenses. To achieve this, the vendor, Banuba, provided its advanced Face AR SDK. This technology offered sophisticated face tracking and filtering features.

Banuba's solution included robust face tracking that supported 90-degree head rotations and partial occlusions, enabling more realistic and stable filters. The implementation of this technology allowed Snapchat to offer a wide array of popular filters, such as realistic try-ons and background removers, which significantly boosted engagement. For example, a Dior campaign using these lenses generated 2.3 million views and a 6.2x return on ad spend, demonstrating a substantial measurable impact.

Snapchat