Case Study: Elixir launches a video shopping app with Banuba Video Editor SDK

Elixir launches video shopping app with Banuba in 4 weeks, reaching 4,800 users

Elixir, a new video shopping app targeting the Middle East, identified a market opportunity due to the fragmentation and inconvenience of existing solutions. To build their TikTok-like social shopping platform, they needed a reliable technology partner to provide video editing and augmented reality features, which led them to vendor Banuba.

By integrating Banuba's Video Editor SDK, Elixir gained a full suite of video creation tools without the need for extensive in-house development. This solution saved hundreds of man-hours and allowed for a faster launch. The results were spectacular, with the app attracting 569 partnered stores and 4800 users within just four weeks of its release.

Elixir