Case Study: ZenaPay generates 63 hot leads with Bant.io

ZenaPay - Customer Case Study

ZenaPay, a computer software company creating cannabis software for enterprise and large-scale commercial operations, needed help attracting more qualified leads across Canada, the United States, Jamaica, Australia, and New Zealand. Bant.io supported the company with targeted outreach focused on compliance-sensitive marketing for its software platform, which covers payment solutions, plant tracking, supply chain management, and compliance management.

Bant.io developed 4 email sequences and ran 5 A/B tests, reaching 2,879 prospective clients. The campaign delivered a 24% open rate, a 50% response rate, 18% conversions to opportunities, and generated 63 hot leads for ZenaPay, providing highly relevant prospects for the sales team to follow up with.

ZenaPay

Shaun Passley

Chairman & Chief Executive Officer