Case Study: Web Usability boosts lead generation and brand awareness with Bant.io

Web Usability - Customer Case Study

Web Usability, a market research company focused on user experience and user journeys, wanted to grow its UK customer base and improve the quantity and effectiveness of its lead generation. They turned to bant.io to support their outreach efforts and increase brand awareness among potential customers.

bant.io built a custom email campaign using three email sequences and four A/B tests, reaching 3,420 prospective clients. The campaign generated a 19% open rate, 29% response rate, 23% conversion to opportunities, and 44 hot leads for Web Usability to follow up on.

Web Usability

Lucy Collins

User Experience Consultant