Case Study: VectorPayments achieves 25 hot leads with Bant.io

VectorPayments - Customer Case Study

VectorPayments, a premium merchant processing service for the cannabis industry, needed a scalable way to generate B2B leads and introduce dispensaries to its debit and credit card processing services. The company turned to Bant.io for help reaching the right prospects with transparent, industry-specific messaging.

Bant.io built and ran a targeted outreach campaign for VectorPayments, developing 3 email sequences and testing 4 A/B variations across 1,168 prospects. The campaign delivered a 63% open rate, 34% response rate, 8% conversion to opportunities, and 25 hot leads, creating valuable new conversations for VectorPayments.

VectorPayments

Ryan Mirpanah

Managing Partner