Case Study: Coats Digital Achieves More Qualified Leads with Bant.io

ThreadSol - Customer Case Study

Coats Digital worked with Bant.io to support a lead generation campaign aimed at reaching apparel manufacturing prospects across multiple regions, including California, India, Colombia, Indonesia, and Bangladesh. The challenge was to connect with factories and manufacturing companies in the apparel and fashion sector and generate interest in their solutions.

Bant.io developed a lead generation program with two email sequences and four A/B tests, reaching 2,218 prospective clients. The campaign produced a 35% open rate, 57% response rate, 15% conversion to opportunities, and 43 hot leads, helping Coats Digital generate measurable pipeline impact.

Coats Digital

Mahima Bhatnagar

Head of Content