Bant.io
255 Case Studies
A Bant.io Case Study
Polaris IP, an intellectual property consulting firm based in Golden, Colorado, needed help reaching U.S.-based manufacturing, technology, and engineering companies with a message that explained its complex patent and IP protection services. They turned to Bant.io for support in developing targeted messaging and a lead generation campaign.
Bant.io created two email sequences, ran four A/B tests, and reached 2,965 prospective clients with a bespoke campaign. The effort generated 46 hot leads, with a 44% open rate, 46% response rate, and 8% conversion to opportunities, many of which progressed into customers or ongoing discussions.
Michael Carey
Pattent Attorney