Case Study: Orange Penguin achieves 45 hot leads with Bant.io

Orange Penguin - Customer Case Study

Orange Penguin, a specialist managed IT services provider for SMEs in Dundee and across the east of Scotland, needed help growing its customer base in Scotland and reaching the right local prospects. To support this challenge, Bant.io worked to understand Orange Penguin’s business and services, then developed targeted outreach messaging to educate potential customers and position the company’s managed IT offering.

Bant.io implemented geographic targeting, three email sequences, and six A/B tests to reach 2,932 prospective clients in Orange Penguin’s service area. The campaign delivered a 44% open rate, a 34% response rate, and a 10% conversion rate to opportunities, generating 45 hot leads and helping Orange Penguin expand its pipeline with qualified local prospects.

Orange Penguin

Ali Aljibouri

Senior IT Consultant