Case Study: Merchant Cost Consulting achieves 77 hot leads with Bant.io

Merchant Cost Consulting - Customer Case Study

Merchant Cost Consulting, a financial services company, partnered with Bant.io to improve lead generation for its credit card processing consulting services in the North American market. The challenge was to reach the right prospects and promote a solution that helps businesses lower merchant service fees without switching processors.

Bant.io developed seven email sequences, ran 14 A/B tests, and tailored messaging and visuals to the target audience, reaching 17,768 prospects. The campaign delivered a 28% open rate, 34% response rate, 5% conversion to opportunities, and generated 77 hot leads for Merchant Cost Consulting.

Merchant Cost Consulting

Colin O'Keefe

Co-Founder