Case Study: MeasuredRisk boosts lead generation with Bant.io

MeasuredRisk - Customer Case Study

MeasuredRisk, a computer software company, turned to bant.io for help outsourcing lead generation so their team could spend more time on sales and less on marketing. bant.io supported the company’s specialist risk management and security awareness training services and software with a targeted outreach effort designed to reach multiple audience segments.

bant.io built a campaign centered on four email sequences and ten A/B tests, along with retargeting support, to improve engagement and generate qualified leads. The campaign reached 7,769 prospects, produced a 26% open rate and 34% response rate, and delivered 39 hot leads, 6% conversions to opportunities, plus 35,452 retargeting impressions and 219 clicks.

MeasuredRisk

Tom Albert

Founder & Chief Executive Officer