Case Study: Innosphere boosts leads and opportunities with Bant.io

Innosphere - Customer Case Study

Innosphere, a software development company specializing in custom mobile and web applications, wanted to grow its customer portfolio by reaching companies across Canada. Bant.io helped promote Innosphere’s security training program with targeted outreach designed for different audiences and focused on converting prospects into customers.

Bant.io developed two email sequences and ran three A/B tests, supported by retargeting to improve performance. The campaign reached 6,373 prospects, generated 43 hot leads, and achieved a 27% open rate, 38% response rate, and 6% conversion to opportunities, along with 74,502 impressions, 146 clicks, and 34 conversions from retargeting.

Innosphere

Erik Petersen

Director of Special Projects