Case Study: Horsefly achieves 52 hot leads with bant.io

Horsefly - Customer Case Study

Horsefly, a recruitment technology company, needed help reaching the people it could help most with its AI-driven talent mapping and planning software. The challenge was to attract qualified prospects across a broad range of industries while focusing on the right use cases and audiences, including HR managers, recruiters, and business owners.

Bant.io responded by building a targeted campaign for Horsefly that included 8 email sequences and 9 A/B tests, reaching 11,096 prospective clients. The campaign delivered a 21% open rate, a 30% response rate, 7% conversions to opportunities, and 52 hot leads, giving Horsefly a strong pipeline of qualified interest.

Horsefly

Ian Ellahee

Head of Sales