Bant.io
255 Case Studies
A Bant.io Case Study
HiveIO, a Virtual Desktop Infrastructure (VDI) provider, needed help increasing brand awareness and starting conversations with potential customers in the United States and United Kingdom. Bant.io supported HiveIO’s lead generation efforts by helping position its Hive Fabric software for the right audience and tailoring messaging to different buyer segments.
Bant.io created a targeted campaign that reached 12,298 prospective clients, developed three email sequences, and ran eight A/B tests to optimize performance. The results included a 36% open rate, 23% response rate, 5% conversion to opportunities, and 52 hot leads, giving HiveIO a strong start in building sales conversations and pipeline.
Hilary Dolan Gallagher
Senior Director of Marketing