Case Study: GMS achieves scalable lead generation with Bant.io

GMS - Customer Case Study

GMS, through its Managed Services brand GMS Live Expert™, needed a scalable, cost-effective way to supplement inbound and cold-calling lead generation as it expanded in the US and Canada. Bant.io helped GMS build a new targeted outreach channel to reach ideal Managed Service Provider prospects.

Bant.io set up and ran a multi-step email sequence campaign for GMS, including A/B testing and targeted outreach to prospective clients. The campaign reached 8,012 prospects and delivered strong results, including a 52% open rate, 23% response rate, 22% conversion to opportunities, and 64 hot leads, generating numerous conversations and meetings.

GMS

Dan Goldstein

Marketing Director