Case Study: Fairway Consulting achieves 118 Hot Leads with Bant.io

Fairway Consulting - Customer Case Study

Fairway Consulting, a UK-based management consulting firm, wanted to expand its prospecting efforts beyond its existing presence in London, Surrey, and Hampshire while also targeting specific sectors, especially construction, with secondary focus areas in non-profits and law firms. They needed a more controlled and strategic way to generate qualified leads and business opportunities.

Bant.io developed four email sequences and ran nine A/B tests to reach 6,257 prospective clients across the targeted markets. The campaign delivered a 47% open rate, 18% response rate, 20% conversion to opportunities, and 118 hot leads, helping Fairway Consulting generate quality conversations and significantly improve lead flow.

Fairway Consulting

David Thomas

Digital Transformation Consultant