Case Study: ContentTools achieves 35 hot leads with bant.io

ContentTools - Customer Case Study

ContentTools, a company that creates interactive content experiences for customers and employees, partnered with Bant.io to strengthen its presence in the US and generate more qualified B2B leads. The company was looking to reach businesses with an established content strategy that were interested in personalized content.

Bant.io built a targeted outreach campaign for ContentTools, including a 4-email sequence and 2 A/B tests aimed at 993 prospective clients. The campaign delivered a 57% open rate, 23% response rate, 24% conversion to opportunities, and 35 hot leads, helping ContentTools quickly start receiving new sales conversations.

ContentTools

Jon Matar

Founder & CEO