Case Study: Captivate Content Generates 52 Hot Leads with Bant.io

Captivate Content - Customer Case Study

Captivate Content, a Toronto-based freelance website content and copywriting agency, wanted a new scalable lead generation channel to reach more prospects in tech, marketing, advertising, and accounting. They partnered with Bant.io to support their B2B outreach and expand their pipeline.

Bant.io ran an outbound email lead generation campaign that reached 1,405 prospective clients, developed 2 email sequence campaigns, and performed 2 A/B tests. The effort produced a 55% open rate, 25% response rate, 27% conversion to opportunities, and 52 hot leads, helping Captivate Content quickly optimize its campaign and generate measurable new business.

Captivate Content

Anna O'Byrne

Principal Consultant