Case Study: Bison achieves 42 hot leads with bant.io

Bison - Customer Case Study

Bison, a specialist production house in marketing & advertising, needed help growing its client base by reaching out to marketing agencies across the US. To support that effort, Bison turned to bant.io for lead generation support, effectively using bant.io as an extension of its team.

bant.io built and ran two email sequences with five A/B tests, reaching 6,826 prospects and supporting the campaign with retargeting. The effort generated 42 hot leads, along with a 17% open rate, 27% response rate, and 13% conversion to opportunities, plus 29,314 retargeting impressions, 165 clicks, and 3 conversions.

Bison

Brent Westberg

Director