Case Study: Axway Achieves 60 Hot Leads with Bant.io

Axway - Customer Case Study

Axway, a computer software company, needed to outsource and streamline its lead generation so its sales team could stay focused on selling. To address this challenge, Bant.io supported Axway’s outreach efforts in Italy using a lead generation campaign tailored to Italian enterprises.

Bant.io built the campaign with two email sequences and three A/B tests, reaching 4,849 prospects. The result was 60 hot leads, a 41% open rate, a 65% response rate, and a 4% conversion to opportunities, helping Axway generate strong ROI and several promising meetings.

Axway

Michele Montonati

Account Executive