Case Study: Athenaboard Generates 63 Hot Leads with Bant.io

Athenaboard - Customer Case Study

Athenaboard, an Information Technology & Services company, needed help reaching non-profits in Australia that could benefit from its secure board meeting preparation and execution software. To support its outreach goals, Athenaboard turned to bant.io after exhausting its own lead generation methods.

bant.io created a targeted campaign for Athenaboard using three email sequences and four A/B tests, focused on a tightly defined audience of 4,296 prospective clients. The campaign delivered a 27% open rate, 39% response rate, 14% conversion to opportunities, and generated 63 hot leads, giving Athenaboard a strong stream of new prospects.

Athenaboard

Steven Engel

Founder