Case Study: Arista Consulting Group achieves scalable lead generation with Bant.io

Arista Consulting Group - Customer Case Study

Arista Group Consulting, an Information Technology & Services firm based in Michigan, wanted a scalable solution for lead generation and needed to expand its marketing efforts to attract new prospects in the United States and Canada. Bant.io worked with the company to improve how it generated and nurtured leads, using targeted outreach tailored to the industries Arista serves.

Bant.io developed two email sequences, ran six A/B tests, and reached 2,873 prospective clients with industry-specific messaging. The campaign delivered a 22% open rate, 34% response rate, and 9% conversion to opportunities, producing 20 hot leads; retargeting added 17,604 impressions and 82 clicks, while a LinkedIn campaign generated two more hot leads.

Arista Consulting Group

Mayank Pundir

Managing Partner