Case Study: Telia Company accelerates localized campaign production with Bannerflow

Telia Company cuts localized ad build time from weeks to hours with Bannerflow

Telia Company, a major Nordic and Baltic telecommunications operator, faced challenges with complicated manual workflows for its multi-market advertising production. Their goal was to simplify these processes, maintain brand consistency across numerous markets, and integrate with programmatic platforms for faster publishing. To address this, they implemented the Bannerflow platform for creative automation and multi-channel campaign management.

By using Bannerflow, Telia automated production and utilized feeds for powerful localization, which drastically reduced the time to build localized ads from weeks to just hours. The solution enabled the efficient creation of design-rich banners at volume for multiple channels, including display, social, and digital signage. This resulted in greater campaign harmonization, more time for creative work, and the ability to update and launch campaigns ahead of the competition.

Telia Company