Case Study: MSC Cruises achieves faster in-house banner production and increased bookings with Bannerflow

MSC Cruises - Customer Case Study

MSC Cruises, the world’s fourth largest and largest privately owned cruise line, faced slow turnaround and high agency costs for simple banner updates while operating with a small Stockholm marketing team. To gain full control and speed up creative changes, MSC Cruises adopted Bannerflow’s banner production and creative management platform.

Bannerflow enabled MSC Cruises to bring banner production in‑house, offering real‑time updates, easy duplication, translation tools and fast A/B testing so ideas could be validated in hours instead of days. As a result, MSC Cruises increased impressions and CTR, improved flexibility to react to market changes, reduced agency reliance, and saw online bookings rise after implementing Bannerflow.

MSC Cruises

Åsa Elmcrona

Marketing Manager Scandinavia