Case Study: Ladbrokes Belgium achieves higher CTR and streamlined multilingual display ads with Bannerflow

Ladbrokes - Customer Case Study

Ladbrokes Belgium, the Belgian arm of Ladbrokes Coral Group and a leading sports betting operator, needed to produce display ads across three languages (French, Dutch and English) and wanted to experiment with more creative formats while reducing coordination overhead for translations and copy updates. To address these challenges they worked with Bannerflow and its creative management platform to streamline multi-market ad production.

Bannerflow provided animated templates, advanced formats (carousels, cubes), scheduling, analytics and ad hosting that centralized production and made translation and editing faster. As a result, Ladbrokes Belgium shortened campaign production time, increased creative variety and saw measurable performance gains: click-through rates rose from about 0.15–0.17% to a steady 0.20%+, alongside more responsive campaign updates and improved reporting.

Ladbrokes

Christophe Michel

Head of Digital