Case Study: DC Thomson achieves higher CTR and faster HTML5 ad production with Bannerflow

DC Thomson - Customer Case Study

DC Thomson is a leading UK publisher of newspapers, magazines, comics and digital media that has used Bannerflow since late 2015. They needed a code-free, HTML5-ready creative platform to replace complex Adobe workflows and static GIFs, deliver faster production under tight deadlines, and ensure seamless client compatibility for more dynamic, interactive ads.

Bannerflow supplied a no-code HTML5 creative platform with live preview, widgets, animation and template duplication, letting DC Thomson produce and iterate display ads much faster. As a result, DC Thomson reports an average increase in CTR with its biggest clients, improved sales and social media awareness on multimedia campaigns, and quicker turnaround on creative requests thanks to Bannerflow’s time-saving features.

DC Thomson