Case Study: CMC Markets achieves real-time topical messaging and 23% higher post-click conversions with Bannerflow

CMC Markets - Customer Case Study

CMC Markets, a global online financial trading provider, faced a need to get multilingual, topical display advertising out quickly while iterating on creative based on performance metrics. To solve this they turned to Bannerflow, using Bannerflow’s ad creation and management platform (single banner hub, HTML5 builder and ad‑server tag integration) to streamline production and distribution.

Bannerflow enabled designers without coding skills to produce many banner sizes and messages in hours instead of days, add eye‑catching custom widgets, and push real‑time updates across regions via the ad‑server tag. The result: improved global collaboration, faster time‑to‑market and a measurable lift in performance — CMC Markets reports around a 23% increase in post‑click conversions alongside significantly reduced production time.

CMC Markets

James Flood

Senior Designer