Case Study: Keypoint Credit Union achieves 7% mobile adoption lift, 23% more P2P transfers and 10x fewer check deposit rejections with BankingON

Keypoint Credit Union - Customer Case Study

Keypoint Credit Union engaged BankingON to create a superior omnichannel banking experience. Facing the need to boost mobile adoption, increase peer-to-peer transfers, and reduce check-deposit rejections, Keypoint used BankingON’s marketing technology with tailor-made offers to modernize member engagement.

BankingON implemented an omnichannel solution with personalized offers and optimized mobile features; within 60 days mobile adoption rose 7%, P2P transfers increased 23%, and check-deposit rejections fell 10x, significantly improving customer satisfaction. BankingON’s platform also helped drive strong app ratings (Apple 4.7, Android 4.5), demonstrating clear, measurable impact.

Keypoint Credit Union