Case Study: Pantana CPA refreshes its brand and connects with ideal clients with Banker Creative

Pantana CPA launches a modern website in 24 weeks with Banker Creative

Pantana CPA, a woman-owned accounting firm, needed to update its website to better connect with its ideal client base of business owners. Their existing site focused on their own services rather than the client's story and required a visual refresh to better represent their professional and reliable services. Banker Creative was hired to address this marketing and design challenge.

Banker Creative implemented a complete website redesign centered on empathetic messaging that spoke directly to the frustrations business owners feel, such as being overwhelmed. The solution included a top-tier visual redesign with an updated logo, a custom color scheme, and the exclusive use of custom photography to build trust. The project, built on WordPress, also included custom-coded functionality for an animated services graphic. The vendor successfully launched the new site after a 24-week project timeline, which was intentionally extended due to the client's tax season availability.

Pantana CPA