Case Study: Craftsmen Home Improvements modernizes its website and boosts lead generation with Banker Creative

Craftsmen Home Improvements launches a new website in 25 weeks with Banker Creative

Craftsmen Home Improvements, a long-established home remodeling company with a solid reputation, faced the challenge of an outdated website that no longer reflected its trusted brand. They needed a modern site with clear messaging and an improved user experience. They hired Banker Creative for a website redesign, which was built using WordPress and Beaver Builder.

Banker Creative's solution involved creating a website with a clear "Get a Free Estimate" call to action repeated throughout the site and offering a free ebook for lead capture. The design used bold typography and authentic photography to mirror the company's strength and reliability. While the project took 25 weeks to complete due to the client's busy season, the new site successfully positioned Craftsmen as a generous authority and provided an easy path for prospects to become leads.

Craftsmen Home Improvements