Case Study: Telenet Group creates a seamless entertainment marketplace with Bango Digital Vending Machine

Telenet Group cuts churn by 26% with Bango

Telenet Group, a European telecommunications provider, faced the challenge of differentiating itself in the competitive streaming market and solving customer frustration with managing multiple subscriptions. Their goals were to increase customer value, reduce churn, and strengthen their position as a digital service provider. To address this, they partnered with vendor Bango to leverage its Digital Vending Machine (DVM) product.

Bango's DVM provided a multi-channel solution, enabling Telenet Group to launch a centralized entertainment marketplace. This platform gave customers a single place to easily manage, bundle, and control all their subscriptions. The implementation was a success, resulting in a 26% reduction in churn for customers who took a bundle and significantly enhancing the customer experience with flexible control and exclusive offers.

Telenet Group