Case Study: Lumeris launches a new brand with Bang Marketing

Lumeris launches a new brand in 3 core phases with Bang Marketing

Lumeris, a new strategic sourcing consulting firm founded by Emmanuel Griffet, faced the challenge of building its entire brand identity from the ground up. To launch with confidence, the firm partnered with Bang Marketing for comprehensive services including brand naming, positioning, visual identity design, and website development.

Bang Marketing developed the Lumeris name, a complete visual identity, and a strategically-aligned website with all original copywriting. This solution provided the new firm with a strong, consistent, and recognizable brand foundation, enabling a successful market launch. The memorable and evocative name effectively communicates the firm's promise from the first impression.

Lumeris