Case Study: Tadano maintains global SEO rankings with Bang Digital

Tadano maintains #1 branded rankings and lifts keywords 4.56 positions with Bang Digital

The customer, Tadano, a provider of cranes and lifting equipment, faced the challenge of migrating their country-specific websites to a single global site without losing their strong international SEO performance and local search rankings. They partnered with the vendor Bang Digital for technical SEO services to ensure a stable transition.

Bang Digital implemented a robust redirect strategy and correct technical tagging to transfer domain authority and prevent 404 errors. Post-migration, Tadano maintained its first-position rankings for branded terms and saw key commercial terms increase by an average of 4.56 positions across various geographies, attributing this growth to increased domain authority and better technical SEO.

Tadano